Yuriy DemidkoGet in touch

Writing

White papers on data, attribution and what to build.

Yuriy Demidko seated in a low chair, in profile, thinking

White papers

  • July 28, 2026The Vehicle Lens

    Attribution was built around the customer journey. Aged inventory asks a different question. Group won journeys by what was bought, and every model on the lot gets its own profile.

  • December 1, 2025The Weighted Journey Model

    Attribution as capital allocation. A journey score for every guest, assist value for every channel, and a quarterly move of budget from weak touches to strong ones. A playbook for dealer groups.